THE WORST-WEEK METHOD

BUILT FOR YOUR WORST WEEK.


Men’s health and performance coaching for fathers 35-55 who run a business.

Every plan you’ve tried was built for your best week. Open calendar. Meal prep Sunday. Ninety free minutes a day.

Only one problem, your best week rarely shows up.

So the plan broke, you fell off, and someone told you it was a discipline problem.

It was never discipline. It was design.

Strength, hormones, VO2 max and body re-composition. Measured, coached, and built to survive the 14-hour days, the travel, and the deal that goes sideways.

For business owners, contractors, tradesmen and former athletes who remember what their body used to do.

A bald man with a beard, sunglasses, and tattoos, wearing a white shirt and jewelry, leaning out of a white car on a cloudy day.

IT HELD ON THEIR WORST WEEKS

Side-by-side before and after photos of a man showing weight loss progress, with a black background and yellow text indicating "Before" and "After". Showing he lost 50lbs in 6 months.
Side-by-side before and after photos of a man showing weight loss progress, with a black background and yellow text indicating "Before" and "After". Showing he lost 50lbs in 6 months.

Jordan B.

“Lost over 50 lbs working split shifts. He built a program that fit my schedule."

Paramedic - 35
Two men at a gym, one holding a dumbbell, smiling, and the other in a tank top with tattoos, engaging with a person in front, with gym equipment and a window in the background.
Two men at a gym, one holding a dumbbell, smiling, and the other in a tank top with tattoos, engaging with a person in front, with gym equipment and a window in the background.

Justin P.

"Program has me losing weight, building strength & keeping my energy.

Father, Sales Manager - 42
Side-by-side comparison of a man before and after a fitness transformation. In the before photo, he is shirtless with a slight muscular build. In the after photo, he shows significant muscle gain, defined abs, and tattoos on his arms and chest, wearing gray shorts and taking a selfie in front of a mirror.
Side-by-side comparison of a man before and after a fitness transformation. In the before photo, he is shirtless with a slight muscular build. In the after photo, he shows significant muscle gain, defined abs, and tattoos on his arms and chest, wearing gray shorts and taking a selfie in front of a mirror.

Austin M.

I've dropped all vices, cut the fat & put on visible muscle. Every aspect of my life has improved."

Electrician & Business Owner - 30

The Real Problem


YOUR PLAN WAS BUILT FOR A MAN WHO DOESN’T EXIST.

He has an open calendar, a meal-prep Sunday, and nobody calling his name. The fitness industry builds every program for him.

Six-day splits. 1,500-calorie meal plans. PDFs copied out to 200 clients. AI plans that have no idea you missed three sessions because a job blew up.

You run your business on numbers, systems and deadlines. Your body gets guesswork and another Monday restart.

HERE’S WHAT’S HAPPENING AFTER 35

Testosterone and recovery capacity decline year over year. Muscle mass slips. VO2 max drops. Stress and poor sleep speed all of it up.

Left unmanaged, it compounds. The same way debt does.

THE FIX ISN’T MORE TIME OR MORE WILLPOWER.

It’s a plan built for the week you actually have. Build it around your hardest week first, and every easier week becomes a bonus.

One coach

EVERY METRIC THAT MATTERS. BUILT TO HOLD ON A HARD WEEK.

Body Composition

Lose fat and build visible muscle at the same time. Tracked through progress photos, measurements and trend data. Not a bathroom-scale guessing game.

Fat Loss

Cardiovascular Endurance & VO2 Max

VO2 max is one of the strongest predictors of longevity, so we train it on purpose. Zone-based conditioning, tracked through your Garmin, Apple Watch or Whoop and synced to our app. Your conditioning has a Floor version too, so a busy week doesn’t erase your engine. Whether you’re chasing your kids or a marathon PR.

Endurance & VO2 Max

Recovery & Stress

Sleep, stress and HRV trends from your wearable decide how hard we push each week. Strong body, clear head, no burnout.

Strength

Squat, hinge, press, row, carry. Progressive overload in 30 to 45 minute Full sessions, with a Floor version for the days that fall apart. Gym, home gym, hotel or job site.

Strength & Muscle

Hormone & Metabolic Health

Your bloodwork is the first thing we map. We partner with GameDay, Kelowna’s men’s health and hormone optimization clinic, so your panel gets done properly, or we work alongside your own doctor. Then we coach the levers that move your markers: training, nutrition, sleep, stress and body composition. We coach. Your doctor diagnoses and prescribes.

Hormones & Bloodwork

A muscular, tattooed man working out outdoors, flipping a large tire across a sandy surface with a cloudy sky and mountains in the background.

The Worst-Week Method

Four Parts. One Coach. No Guessing.

  • Interior of a modern, empty gym with various weightlifting equipment, black flooring, and fluorescent ceiling lights.

    01 · MAP: THE WORST-WEEK MAP

    We map your hardest week hour by hour: work, travel, family, sleep, and the equipment you actually have. Then we get your baseline bloodwork through our clinical partner GameDay, or read it alongside your own doctor.

    You get two things: your Floor, the minimum you hit on your worst day, and your Full plan for every other day.

  • A person using a dumbbell for strength training in a gym. The person is wearing a watch and a striped shirt, with their arm muscles engaged.

    02 · TRAIN: FLOOR & FULL TRAINING

    3 to 4 sessions a week, built on your schedule and your equipment. Every session has a Full version (30 to 45 minutes) and a Floor version (about 20 minutes) using the same key lifts.

    Slammed day? Run the Floor. Your strength keeps climbing through hard weeks. Never a zero week.

  • A muscular man in black shorts and sneakers is preparing to lift a barbell in a dark gym.

    03 · FUEL: SAME-PLATE NUTRITION

    Macros set to your goal and your training phase, built around the food you already eat. We teach you to portion your plate, not follow a meal plan you’ll quit by Thursday.

    Eat with your family, on the road, or on the job site. Your plan includes worst-week fallbacks for gas stations, drive-throughs, restaurants and travel.

  • 04 · ADJUST: THE REAL-TIME PIVOT

    Your week goes sideways, you message me in the app, and your plan changes that day.

    Sleep, HRV and resting heart rate from your wearable, plus weekly check-ins, tell us when to push and when to pull back. Two group calls a week, 1-1 calls when you need them, and a members-only community of men in the same fight.

How It Runs

Build It Once. Hold It For Life.

  • Interior of a modern, empty gym with various weightlifting equipment, black flooring, and fluorescent ceiling lights.

    STEP 1 · BUILD (Month 1)

    Intake form, your Worst-Week Map, baseline bloodwork review, and your custom program loaded into the app within 72 hours. Your first 30 days of coaching are included.

  • A person using a dumbbell for strength training in a gym. The person is wearing a watch and a striped shirt, with their arm muscles engaged.

    STEP 2 · HOLD (Month 2 onward)

    Month-to-month coaching for as long as you want me in your corner. Your program moves through Foundation & Cut, then Growth, then Optimization. Endurance clients get race-specific blocks, and several are training for marathons and endurance events right now.

    Most programs end at month six and the results fade with them. This one keeps going until you decide you’ve got it.

  • A muscular man in black shorts and sneakers is preparing to lift a barbell in a dark gym.

    EVERY DAY IN BETWEEN

    Check-ins, direct coach oversight and habit tracking inside our members-only app. Miss a session, expect a message.

WHO THIS IS FOR

FATHERS WHO RUN SOMETHING.

The Business Owner or Executive

Fourteen-hour days, running on caffeine and five hours of sleep. Your plan gets built around the calendar you actually have, then we rebuild your energy from the inputs up.

The Contractor or Tradesman

Your job is physical, but your body is breaking down instead of building up. We program around your workload, your site hours and your travel, so training adds to you instead of grinding you down.

The Dad Who Used to Be an Athlete

You played ball, wrestled, competed. You know what peak feels like, and you know this isn’t it. You get the structure back: programmed training, measurable targets, real progression, built for a 40-year-old body and a full calendar.

The Man Training for Something

A marathon, a mountain, a comeback. Endurance, strength and recovery programmed together, with a Floor version for the weeks work takes over.

THIS IS NOT FOR YOU IF

  • You want a magic pill or the cheapest option.

  • You want a PDF to run on your own.

  • You expect your coach to do the work for you.

WHY MEN CHOOSE THIS OVER ANOTHER APP, PDF OR TRAINER

Not a 200-client coach.

Most online coaches run hundreds of clients off the same PDF. My roster is capped, so I know your schedule, your job and your markers.

Not an AI plan.

An AI plan can’t see that a job blew up on Tuesday. I can, and your plan changes that day.

Not a one-hour trainer.

An in-person trainer gets you one hour a day and disappears when you travel. You get training, nutrition, bloodwork and recovery, wherever your week takes you.

Data over guesswork.

Wearable integration, field testing, progress tracking, and lab work reviewed alongside medical professionals.

A community that holds.

A members-only community of men on the same mission, plus two group calls a week.

 FAQs

YOUR BEST WEEK WAS NEVER THE PROBLEM.


One free 45-minute Discovery Call. We map your worst week together, look at where you are right now (energy, training, food, sleep and your markers), and show you exactly where your last plan broke.

You leave with a plan whether you join or not.

I take 5 of these a week. When they’re booked, they’re booked.

Not ready for a call? DM “WEEK” to @jarvis_fit_inc on Instagram.